Tuesday, May 24, 2011

Intelligence and intuition

A recent look into the points of caution while reviewing a statistical study led me think about something far different.

http://norvig.com/experiment-design.html

Certainly, the points of concern while looking at a statistical study stand noted, but the complicated stipulations made me think of the more pragmatic decisions that we make on a day to day basis. Or even for that matter in businesses. Sure, business intelligence makes the decisions far more informed; safe. But at some point old school intuition leads the way to, ironically, a more evolved decision.

Countless studies have shown that the power of the subconscious far exceeds the strength of the conscious. By that fact alone, we must concede to our greater intelligence, and only use numbers to support a greater human intuition that comes with experience.

Even with my work running the numbers at Infibeam.com, where we handles huge amounts of data everyday to come up with business insights, the most valuable, and actionable insights originate from a sound intuitive base. There seems to be absolutely no substitute to that.

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